Tea, the world’s most widely consumed non-alcoholic beverage, boasts a massive market and profound cultural resonance. As global economic, social, and technological progress accelerates, humanity’s understanding of tea will deepen, ushering in unprecedented opportunities for transformation within the tea industry amid the digital economy era.
Data shows the global tea market surpassed $73.13 billion in 2024, with the Asia-Pacific region contributing over 60% of production capacity. China remains the world’s largest producer with an annual output of 3.74 million tons. However, traditional tea industries face challenges such as overcapacity and low brand concentration—China’s tea exports in 2024 reached just 374,100 tons, exacerbating inventory pressures.
In early 2025, Chinese tea culture ambassador and "Tea Fairy" Bao Lili unveiled her Tea Culture Globalization Plan (1.0 to 3.0). Through her brand TEAFAIRY, she aims to build a comprehensive ecosystem spanning cultivation, processing, trade, and cultural dissemination, transitioning China’s tea industry from "volume advantage" to "value advantage." Launching from its European headquarters in Vienna, the initiative seeks to create a global tea culture platform integrating technology, culture, and digital economics. Future plans include leveraging artificial intelligence, AI robotics, and Real-World Asset (RWA) technologies to achieve global tea culture integration and foster a shared global tea culture community.
TEAFAIRY products, renowned for quality, unique style, and exquisite packaging, will enter international stages like World Expos and the United Nations, earning acclaim in domestic and foreign markets. Upholding the brand vision of "Tea Aroma China"，TEAFAIRY aims to showcase China’s poetic lifestyle and tea allure to the globe.
Established in 2010, TEAFAIRY has cultivated a mature brand image and accumulated extensive tea culture and industry resources. Founder Bao Lili was honored as the "Expo Tea Fairy" by the United Nations Secretary-General during the 2010 Shanghai World Expo, where she showcased Chinese tea culture to over 60 heads of state. She has since served as Chinese tea culture ambassador at the 2015 Milan World Expo, the 2019 Second China International Import Expo, the 2020 Dubai World Expo, the 2021 Fourth China International Import Expo, and the 2025 Osaka World Expo.
