The Lantern Festival Joy & Light Show will be held along the Sanya River and Lovers' Bridge from February 12 to 14.
Traditional intangible cultural heritage performances such as Datiehua(iron fireworks), the Water Fire Pot spectacle, the auspicious Lion Dance, and Chinese traditional ethnic music performances made a mesmerizing display. Staff warmly offered ‘Tangyuan’ to visitors, inviting them to immerse themselves in the festive joy of the Lantern Festival and experience Sanya’s signature hospitality.
（Photo by Mai Shenghui at the Lantern Festival Joy & Light Show）
As the grand finale of "Welcome to Sanya for charm treats" ——Sanya’s Chinese New Year festivities, this Lantern Festival Joy & Light Show brings the Spring Festival tourism celebrations to an exciting climax. According to statistics, Sanya welcomed 2.5687 million tourist visits during the eight-day Spring Festival holiday, generating 6.706 billion yuan in tourism revenue. Major shopping centers and tourist attractions in Sanya were filled with visitors, and consumer enthusiasm reached new heights, creating a vibrant festive atmosphere unique to the city.
This New Year, Sanya attracted visitors from across China and overseas. From January 22 to February 4, Sanya Phoenix International Airport hosted the Sanya Courtesy: Lucky Gift Giveaway event, and on the morning of January 29 (the first day of Chinese New Year), Sanya welcomed inbound passengers on the first flights of Spring Festival 2025 with unique New Year gifts.
（Chinese New Year Red Packet Giveaway at Sanya Phoenix International Airport）
(Chinese New Year Arrival Ceremony at Sanya Phoenix International Airport)
In collaboration with China Media Group (CMG), Sanya hosted the 2025 Culture and Tourism Gala of China and conducted an integrated media live broadcast. The celebration connected 16 provinces, municipalities, and autonomous regions across China and 25 popular tourist destinations. It brought together cultural and tourism representatives from various districts of Sanya and key industry enterprises. It also invited renowned CCTV anchors, Chinese Olympic swimming champion Sun Yang, and top international influencers such as Vladislav, Uncle Tommy, and others with millions of followers, offering a comprehensive display of Sanya’s vibrant tourism and cultural charm. At Dadonghai Square’s Spring Festival Carnival, visitors were treated to Li and Miao folk performances, iron fireworks, and other shows. The Sanya Tourism Development Bureau collaborated with top inbound travel agencies to distribute Sanya Spring Festival Gift Packages to international visitors, inviting them to engage in traditional Chinese customs like making dumplings and writing the Fu character.
（2025 Sanya Xiaonian Spring Festival Garden Fair）
（International visitors take part in traditional Chinese activities at the interactive zone of the Garden Fair.）
New Year Ice Cream Giveaway—Wishing You Step-by-Step Success! The Fortune Bus has been travelling across nearly 30 landmarks in the city since January 22, bringing visitors a refreshing taste of the Spring Festival. 10,000 Ice Creams Drop into Sanya has become a trending topic online. Netizens praised, saying, “Sanya really knows how to spoil its followers!”
（On-site at the 10,000 Ice Creams Flash Distribution Event in Sanya）
The Coconut Dream Corridor at Sanya Bay has been made into the Coconut Dream Poetry Corridor. The Sanya Tourism Development Bureau, in collaboration with Sanlian Lifeweek's Rednote account, launched the themed poetry contest Embrace Life with Poetry, attracting participation from literary enthusiasts.
(Citizens and tourists are visiting the Coconut Dream Poetry Corridor Art Exhibition.)
The innovative online campaign also gained significant attention. Sanya released 100,000 themed WeChat red packet covers and New Year emojis as part of the "Welcome to Sanya for charm treats" ——Sanya’s Chinese New Year festivities, making them a popular choice for netizens to share festive greetings. In addition, multiple promotional videos, short clips, posters, and articles were released as part of a series of Spring Festival events. Popular hashtags such as #SpringFestivalinSanya, #AuspiciousSnakeBlessesSanya, AWarmChineseNewYear, and #ChinaCulturalTourismGala have surpassed 1.13 billion total views, reached over 570 million people and continuously fueling the Spring Festival tourism boom.
With innovative planning and attentive services, the "Welcome to Sanya for charm treats" 2025 Sanya Spring Festival Tourism and Culture Series has received wide acclaim from residents and tourists. A Sanya Tourism Board representative stated that although the Spring Festival has ended, the excitement in Sanya will continue. Sanya will accelerate its efforts to become a world-renowned tourist destination, ensuring more domestic and international visitors leave with wonderful memories.