Avonmore, the No.1 dairy brand of Ireland’s largest dairy company Tirlán, has returned to Bakery China 2024 from May 21st to 24th at the National Exhibition and Convention Center in Shanghai. Avonmore exhibited the Avonmore Professional cream series, high-quality dairy products and innovative solutions for both Baking and Tea & Beverage, showcased creative applications of Avonmore Professional products and more at the leading bakery and confectionery expo in the Asia-Pacific region.
Wendy Dorman-Smith, Consul General of Ireland in Shanghai, joined Avonmore’s exhibition on the opening day. Among those present also were Mr. Yu Jiayi, deputy secretary general of China Association of Bakery & Confectionery Industry; Mr. Wang Bo, General Manager of Apple Food Industry; Jim O’Neill, Tirlán Chief Operating & Consumer Officer; Ms. Gráinne Mullins, Star chef and Avonmore Professional brand ambassador; Mr. Allan Hansen, Tirlán International Sales Director; and Mr. Li Lei, Tirlán APAC Business Development Director.
Ms. Wendy Dorman-Smith, Mr. Yu Jiayi, and Jim O’Neill gave opening remarks at the grand opening of Avonmore’s exhibition.
Ireland, now a leading exporter of dairy products in China, has unique advantages in natural ingredients, healthy products, high quality and strict food safety control and management that are key requirements for consumers. Avonmore as a trusted Irish dairy brand comes from a mild climate with fertile soil and 80 percent vegetation coverage, a perfect place for pasture-based dairy farming with commitment to producing the best, freshest products for all consumers. Leveraging Tirlán’s most advanced technologies, Avonmore has been bringing premium quality and unique flavors with utmost satisfaction to customers in 100 countries around the world for 50 years.
In addition to the Professional cream products that are well-known in China, Avonmore has also highlighted its full range of dairy products including butter, cheddar cheese, cream cheese, mozzarella and more that will meet diverse demands. Avonmore also offers different packaging solutions for both small-scale bakeries and factory clients.
Quality Is Key: The Choice of Professionals
As Chinese consumers seek a healthier lifestyle and green, all-natural dairy products, Avonmore, a deeply rooted Irish brand, thrives to bring natural, grass-fed dairy products and promote a healthy lifestyle for more people.
Avonmore’s technically agile and professionally consistent creams are the top choice of renowned chefs from around the world for creating memorable delicacies. The products are easily whipped into shape and maintain well, and the different butterfat ratio options can meet the various demands for both cooking and baking.
Avonmore Professional cheddar cheese and butter is made only from fresh summer milk supplied from Tirlán Quality approved farms in Ireland, which gives it the best taste possible.
Avonmore thrives to lead the market trends not only through creative styles but also innovative taste elements. At Bakery China 2024, Avonmore highlighted a presentation of baking and beverage creations crafted for the Autumn and Winter seasons using its cream and other dairy products.
Avonmore Professional has invited two star chefs, Mr. Ye Wei from China, Ms. Gráinne Mullins from Ireland, to showcase special pastry delicacies created with Avonmore Professional products.
Ye is a WACS certified international judge, and he’s the chairman of the regional organizing committee of World Pastry Cup in China, director of China Top Kitchen Pastry Club (TPCC) and FHC China International pastry and bakery competition. Chef Louie Ye showcased how to use Avonmore cream in two Chinese flavor inspired desserts, the red tea with aged tangerine peel made with 35.5% cream and black sesame and soy mousse with 38% cream.
Gráinne Mullins is an award-winning Irish pastry chef with over 10 years of experiences developing original, unique recipes for premium restaurants, she’s chief pastry chef and consultant for Ireland’s best restaurants including Dan, Ashford Castle, Cliff House, Ox, and Lignum. She was also the executive chef of La Table de Ventabren in France, winner of the prestigious Euro-Toques Young Chef of the Year in 2019, and she also made the Forbes 30 under 30 Europe List in 2023.
Her special menu for Avonmore Professional’s presentation at Bakery China 2024 was a peach paradise dessert that uses the summer season fruit and Avonmore cream, a harmonious and refreshing creation for this time of the year. Gráinne also demonstrated the usage of Avonmore cream and Avonmore Irish butter with another dessert dish, the sweet pear and celery mousse that’s healthy in terms of nutrition and elegant in flavor.
In addition, the Avonmore Professional cream series of products also expanded to Beverage usage like coffee and tea at Bakery China 2024. A full collection of ice creams was presented at this year’s tradeshow exploring the infinite possibilities of enjoying the Avonmore products, and the ice creams were immensely popular among the visitors.
From the Land of Abundance: Fostering The Connection Between People And The Land
In 2022, Glanbia Ireland was rebranded Tirlán. The name combines the Irish words for land (tír) and full (lán) , representing “the deep connection and relationship between the co-op, its people and the land.”
The core of the Tirlán identity is balance, the balance between nature – which is how it farms, and nurture – producing food and ingredients for global consumers.
Tirlán has Origin Green Gold Membership status and as a farmer-owned cooperative, it works in partnership with its suppliers to farm more sustainably, allowing Ireland to produce sustainable, grass-fed dairy products, while also protecting the environment. The leading agribusiness is 100 percent owned by Irish farmers and operates one high-tech processing facilities, a total of 5,016 family farms supply milk and grain to the company, and it processes over 3 billion liters of milk every year – all established on the foundation of long-standing family farming traditions.
Looking ahead, Avonmore Professional will continue to deliver high-quality grass-fed, natural, pure, and flawless dairy products and solutions for the global baking industry, bringing healthier and more delicious delicacies to consumers with innovative products and applications while strengthening international cooperation and exchanges leading to a prosperous development of the industry.